
Advisory meetings happen only when you have time
Clients still ask to speak to you
Your team lacks the confidence to lead commercial conversations
You know advisory creates value, but compliance always takes priority
Growth is making you busier instead of giving you more freedom
You're worried your business still can't operate without you.



You’ll build:
A structured advisory offering
A team that can confidently deliver it
Defined client journeys
Repeatable meeting frameworks
Clear pricing and packaging
A scalable delivery model
This is the difference between:
Being the advisory bottleneck and
Running an advisory-led practice


What’s missing is:
Real-world implementation
How to have the time to train a team, not just yourself
How to structure delivery across multiple clients
How to price and package advisory properly for all levels
How to remove the owner as the bottleneck
That’s exactly what we focus on.
This is for you if...
You’re a practice owner who doesn’t want to be the advisor bottleneck
You have a team, or want one, but don’t know how or have the time to train them
You’ve tried advisory, but it hasn’t scaled
You want more than compliance work
You want a business that supports your life, not consumes it

They'll need commercially confident advisory teams.
Teams who...


Chartered Accountant - 41 years
22 years various industry experience
Built & Led his own accountancy and advisory practice for 17 years
Delivered advisory at ground level
Sold the compliance side of his accountancy business
10 years as a profit coach
Founded & Led a successful advisory membership programme for four years, supporting accountants, bookkeepers and business coaches
Trained accounting professionals to deliver advisory services
Trained & Led a team of advisors to train advisors within the membership to remove owner dependency
Co-founder of APX Training & Development, helping firms build advisory teams that reduce owner dependency


Qualified Bookkeeper 18+ Years (Previously an IAB Ambassador)
17 years building, growing and leading a multi-award winning bookkeeping, accountancy and advisory practice
Rebuilding and achieving 6 figures within 14 months
4 years certified member of advisory membership
Developed and mentored a team that delivered client advisory and strategy sessions independently.
Removed the owner dependency from the business
Successfully built a team of eight and sold the practice to the team in 2025
Designed and created UK Certification and membership training programmes for accounting professionals
Previous corporate career 17 years experience in team leadership, training, sales, marketing, accounting, across retail, service industry and corporate training sectors
Co-founder of APX and creator of practical advisory training, implementation frameworks and education resources



Advisory Teams helps you move from being the centre of delivery to building a team that can confidently support your clients. Through practical, experience-led insights, it shows you how to develop the skills and structure needed to make advisory a team effort.
Get immediate access to your digital copy and audio book of Advisory Teams and start exploring how to build a team that can confidently support your clients. Inside, you’ll find practical, experience-led insights you can begin applying straight away.

APX Training is designed to help you develop the structure, skills, and confidence within your team to deliver advisory consistently, so your business can grow without everything depending on you.
