APX Advisory Teams Mentorship
Advisory Teams
Our Partnership with Hetty Verney
Belief Coding Coach
Sometimes the biggest barrier isn't your knowledge.
The APX Advisory Teams Mentorship
Building an advisory business isn't only about learning new skills.
It's about becoming the person who can confidently use them.
That's why we're incredibly proud to partner with Hetty Verney, one of the UK's most respected financial mentors, to bring confidence, belief and behavioural coaching into the APX Advisory Teams Programme.
Together, we combine practical advisory training with personal transformation—helping you develop not only the knowledge to build an advisory business, but the confidence to lead one..
"When Tim and I were building APX, we knew we wanted our members to have more than technical training. We wanted them to have access to people who genuinely transform businesses. Hetty was one of the first people we wanted to invite into the APX family. Her unique ability to combine financial expertise with confidence and behavioural coaching makes her the perfect partner to help our members become not just better advisors—but stronger business leaders"... Deb
Created by Tim Seymour and Deb Halliday, experienced practice owners who have built and sold their own accountancy and advisory firms.
Prefer a chat first? .. Book a call
Why We're Proud to Partner with Hetty
When we choose partners for APX, we look for people who combine proven expertise with genuine commercial experience.
Hetty brings both.
For over 30 years Hetty has helped business owners improve profitability, build financial confidence and make better commercial decisions. She has supported businesses from start-up through to seven and eight-figure growth, guided business owners through successful exits, and mentored young entrepreneurs through The King's Trust.
Her work has also been recognised nationally. Hetty was awarded the prestigious Influential Women in Business Award, recognising her outstanding contribution to helping entrepreneurs and business owners achieve financial confidence and long-term success.
But perhaps what impressed us most wasn't the awards.
It was her understanding that sustainable business growth isn't driven by numbers alone.
It comes from developing the confidence, behaviours and leadership needed to put those numbers into action.
That's exactly why Hetty is such a valuable part of the APX Advisory Teams Programme
Advisory Teams
Hetty Verney
At APX we teach you how to build an advisory business.
How to structure advisory conversations.
How to develop your team.
How to build advisory services.
How to create scalable systems.
But implementation requires confidence.
Sometimes the biggest obstacle isn't your technical ability.
It's the hesitation before increasing your prices.
The self-doubt before leading your team.
The fear of difficult conversations.
Or the belief that you're "not ready yet."
That's where Hetty brings something truly unique to our mentorship.
What Hetty Brings to the APX Community
As part of our partnership, Hetty facilitates exclusive coaching sessions designed to help members...
Develop greater confidence
Become the advisor and leader your clients trust.
Overcome pricing hesitation
Feel comfortable charging for the value you create.
Recognise limiting patterns
Identify the behaviours quietly affecting business performance.
Strengthen leadership
Lead your team with greater confidence and clarity.
Create lasting change
Move beyond learning strategies to consistently implementing them.
and so much more! ..
A Unique Combination of Expertise!
In addition to Hetty being a Belief Coding practitioner and leading an accountancy team....
Hetty brings something unique to APX.
She understands the world of accountancy, bookkeeping, advisory and leadership because she's spent nearly three decades working within it. She knows the pressures of leading clients, developing teams, growing a practice and making confident commercial decisions.
Add to that her expertise in Belief Coding® and cognitive rewiring, and she helps our members address not only what they need to do, but also the hidden beliefs that sometimes stop them doing it.
That's what makes Hetty such a natural partner for the
APX community.
Who is it for?
Perfect for those who want to....
Build confidence as an advisor and leader
Overcome limiting beliefs and self-doubt
Charge confidently for their expertise
Lead better client conversations
Develop stronger advisory teams
Break through barriers to growth
Become the leader their business needs
Hetty is someone who understands that numbers tell part of the story - but people create the outcome.
Her approach combines commercial experience with behavioural change to help business owners become consistently profitable while building businesses that work for them, rather than because of them.
Included within the APX Advisory Teams Mentorship
Every APX member benefits from Hetty's expertise through exclusive coaching sessions delivered as part of the Advisory Teams Programme.
Because we believe developing great advisors isn't just about teaching frameworks.
It's about building confident leaders and teams who are able to implement them.
Before long, you'll have the confidence, experience and practical skills to become the trusted advisor your clients already need.
Most programmes teach you how to become the advisor.
APX helps you build an advisory team.
Designed for Learning and Implementation
Watching training is not the same as changing the way a firm operates.
The mentorship combines flexible learning with live support so that you can understand the principles, apply them in your own practice and build them into the way your team
Learn at Your Own Pace
Access the online training, tools, templates and advisory resources whenever you need them
.
Implement With Support
Join live cohorts and monthly sessions to ask questions, work through challenges and maintain momentum.
Embed It Across Your Team
Enrol your team. Use the learning pathways and team resources to develop capability beyond the practice owner.
Learn it. Apply it. Embed it across your team.
Don't take our word for it
What's working with us really like.....
Working with Tim...
We do not want to help you become the person every client depends on. We want to help you build a firm that delivers value without everything relying on you.
“Tim is my mentor, I have learned so much from Tim...
“Tim is my mentor, I have learned so much from Tim and have saved a lot of money in my bookkeeping business with Tim holding me accountable. You will never meet a more kind and personable man. I highly recommend you speak to Tim as he will guide you on your journey and help to make your business a success. Thank you for all you do Tim!”.
Lynn Graham - Virtual Bookkeeping - Ireland
Working with Deb...
The goal isn't to become the advisor every client depends on.
The goal is to build a firm where exceptional advisory becomes a team capability.
Deb's mentorship and knowledge have empowered me..
Working with Deb at The Accounts Ladies has been amazing. Deb’s mentorship and knowledge have empowered me while starting my practice. I highly recommend reaching out to Deb. Absolutely love working with her !”
Nic Lonsdale - Gingerbucks Ltd - AAT Practice of the year 2025
Real Results Speak For Themselves
A selection of Success Stories from
Deb and The Accounts Ladies Advisory Team
Advisory Teams
Mentorship
One Programme. Everything Included.
Build Your Advisory Team
The Advisory Teams Mentorship brings together structured learning, practical implementation, leadership development, client resources, live workshops, AI coaching and ongoing support in one complete system.
Everything you need to build advisory capability across your practice, develop confident teams and reduce owner dependency over time.
✓ 2026 Price
Join today and secure our limited 2026 pricing.
✓ Grandfathered for Life
Lock in your Price today. When membership fees increase for future members, your monthly subscription will remain the same for as long as your membership stays active..
✓ 12-Month Commitment
A minimum 12-month commitment provides the time and structure to implement lasting change. Your membership then continues on a simple rolling monthly basis.
✓ Grow Your Team
Add additional team members at the same monthly rate when you're ready to expand your advisory capability.
✓ Start Generating Revenue
Use your included Business Course Library reseller licence to create recurring revenue immediately. This alone has been proven to cover your monthly investment.
Just £297+ VAT per month
Prefer a chat first? Book a call
Your Questions Answered
What's the difference between a membership and a mentorship?
A membership gives you access to content and resources to work through at your own pace. A mentorship combines those resources with a structured learning pathway, live workshops, practical implementation, expert guidance and ongoing support to help you apply what you learn and achieve real results. At APX, we focus on transformation, not just access.
Do I need to be delivering advisory already?
No. The pathway supports people moving from technical delivery into advisory, as well as established advisors who now need to build capability across a team.
Can my team join?
Yes. The practice owner or leader completes the programme first to understand and implement the APX methodology. Team members then join and follow the learning pathways relevant to their role.
What happens during the 10-week cohort?
You attend weekly live implementation workshops designed to help you work through the APX pathway, apply the learning and maintain momentum. Replays are available when you cannot attend live.
When do the cohorts run?
Cohorts are planned for:
September to November
February to April
May to July
Can I Join anytime?
Yes.. You'll have access to the full Programme and learning library, monthly Financial Strategy Sessions, community, Polly AI Coach and all resources. The live cohorts are designed to accelerate implementation, but the mentorship and support continue all year round.
What are the Financial Strategy Sessions?
Each month focuses on one practical financial strategy. You’ll complete the e-learning, attend a live workshop, implement the strategy and submit a case study to demonstrate your understanding. Successful completion earns you the relevant APX badge, certificate or accreditation.
What is Polly AI Coach?
Polly is the APX AI learning coach. She is trained around the APX methodology and can help you explore your learning, think through questions and prepare for implementation. She does not replace professional judgement or the live support available through APX.
What is the Business Course Library?
It is a collection of client-facing business education courses that firms can make available to their clients. The library helps clients understand key business concepts, supports advisory conversations and reduces the need to answer the same foundational questions repeatedly.
What is the minimum commitment?
The mentorship has an initial 12-month commitment. After that, it continues on a month-to-month basis.
What happens if I miss a live session
Cohorts are three times a year and you are free to join any of these whilst your subscription is active. Replays are made available through the APX portal.
Is the training CPD accredited?
Yes the training programmes are CPD accredited
Can I speak to somebody before joining?
Yes. You can book a discovery call with Tim and Deb to discuss your firm, your goals and whether the mentorship is appropriate for you.