
Created by Tim Seymour and Deb Halliday, experienced practice owners who have built and sold their own accountancy and advisory firms.
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Business owners need this knowledge, but explaining it repeatedly isn't the best use of your expertise.

The library includes over 30 professionally created business courses, available in both UK and Ireland editions.
Unlimited client access
Full reseller licence
New courses added throughout the year
Professionally hosted online learning
Regular course updates
Courses are organised into practical learning pathways covering..
Help new business owners build strong foundations from day one. These courses guide clients through the key decisions involved in starting and structuring a business, giving them the confidence to get set up correctly.
Support clients in building good business habits that save time, improve organisation and reduce costly mistakes. Practical guidance helps them work more efficiently and stay in control of their business.
Provide clients with practical tools to strengthen their everyday financial processes.
Give clients a better understanding of their finances so they can make informed business decisions. From cash flow and profitability to pricing and financial planning, these courses help turn numbers into confidence.
Prepare clients for year-end with greater clarity and less stress. They will understand what to expect, what information is needed and how to stay organised throughout the process.
Help clients understand their responsibilities with confidence. Covering key HMRC & Government requirements and compliance topics, these courses explain essential obligations in clear, practical language, helping clients avoid common mistakes and stay compliant.

Perfect for accountants, bookkeepers and advisory firms who want to...
Separate education from advisory
Reduce repetitive client questions
Increase client value
Generate recurring revenue
Improve advisory conversations
Strengthen their professional advisory reputation
Scale client support without increasing workload
The Business Course Library is included as part of the APX Advisory Teams Mentorship.
You do not need to use every course.
The value comes from having the right tool available when the situation arises.
Before long, you'll have the confidence, experience and practical skills to become the trusted advisor your clients already need.









“Tim is my mentor, I have learned so much from Tim and have saved a lot of money in my bookkeeping business with Tim holding me accountable. You will never meet a more kind and personable man. I highly recommend you speak to Tim as he will guide you on your journey and help to make your business a success. Thank you for all you do Tim!”.
Lynn Graham - Virtual Bookkeeping - Ireland


Working with Deb at The Accounts Ladies has been amazing. Deb’s mentorship and knowledge have empowered me while starting my practice. I highly recommend reaching out to Deb. Absolutely love working with her !”
Nic Lonsdale - Gingerbucks Ltd - AAT Practice of the year 2025

A membership gives you access to content and resources to work through at your own pace. A mentorship combines those resources with a structured learning pathway, live workshops, practical implementation, expert guidance and ongoing support to help you apply what you learn and achieve real results. At APX, we focus on transformation, not just access.
No. The pathway supports people moving from technical delivery into advisory, as well as established advisors who now need to build capability across a team.
Yes. The practice owner or leader completes the programme first to understand and implement the APX methodology. Team members then join and follow the learning pathways relevant to their role.
You attend weekly live implementation workshops designed to help you work through the APX pathway, apply the learning and maintain momentum. Replays are available when you cannot attend live.
Cohorts are planned for:
September to November
February to April
May to July
Yes.. You'll have access to the full Programme and learning library, monthly Financial Strategy Sessions, community, Polly AI Coach and all resources. The live cohorts are designed to accelerate implementation, but the mentorship and support continue all year round.
Each month focuses on one practical financial strategy. You’ll complete the e-learning, attend a live workshop, implement the strategy and submit a case study to demonstrate your understanding. Successful completion earns you the relevant APX badge, certificate or accreditation.
Polly is the APX AI learning coach. She is trained around the APX methodology and can help you explore your learning, think through questions and prepare for implementation. She does not replace professional judgement or the live support available through APX.
It is a collection of client-facing business education courses that firms can make available to their clients. The library helps clients understand key business concepts, supports advisory conversations and reduces the need to answer the same foundational questions repeatedly.
The mentorship has an initial 12-month commitment. After that, it continues on a month-to-month basis.
Cohorts are three times a year and you are free to join any of these whilst your subscription is active. Replays are made available through the APX portal.
Yes the training programmes are CPD accredited
Yes. You can book a discovery call with Tim and Deb to discuss your firm, your goals and whether the mentorship is appropriate for you.